Course Catalog
Browse our comprehensive collection of MBA Marketing courses designed to the highest Ivy League standards.
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Showing 8 courses
Marketing Management
Dr. Sarah Johnson • 3 Credits
Addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets.
Digital Marketing with AI
Dr. Michael Chen • 3 Credits
Provides a framework-driven and applied approach to understanding digital marketing and electronic commerce.
Consumer Behavior
Dr. Emily Rodriguez • 3 Credits
Examines basic concepts and principles in customer behavior with the goal of understanding how these ideas can be used in marketing decision making.
Brand Management
Dr. James Wilson • 3 Credits
Focuses on the theory and practice of brand management and how brands are viewed, built, managed, and measured.
Marketing Analytics
Dr. Lisa Thompson • 3 Credits
Covers quantitative approaches to marketing problems, including data analysis for decision making.
Product Management
Dr. Robert Garcia • 3 Credits
Explores the role of product management in organizations and the product development process.
Marketing Research
Dr. Jennifer Lee • 3 Credits
Introduces students to marketing research methods and techniques used to generate insights.
Social Media Marketing
Dr. David Kim • 3 Credits
Examines how organizations can leverage social media platforms for marketing purposes.