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Dr. Sarah Johnson

Professor of Marketing

Specialization: Brand Strategy, Customer Experience

Biography

Dr. Sarah Johnson is a Professor of Marketing with over 15 years of experience in both academia and industry. She holds a Ph.D. in Marketing from Harvard Business School and has published extensively in top marketing journals. Her research focuses on brand strategy, customer experience, and digital marketing transformation.

Prior to academia, Dr. Johnson served as VP of Marketing at a Fortune 500 company and as a consultant at McKinsey & Company. This industry experience informs her teaching and research, allowing her to bridge theoretical concepts with practical applications.

Dr. Johnson has received numerous awards for her teaching and research, including the Outstanding Marketing Educator Award and the Best Paper Award from the American Marketing Association. She serves on the editorial boards of several leading marketing journals and is a frequent speaker at industry conferences.

In her teaching, Dr. Johnson emphasizes real-world applications, critical thinking, and collaborative problem-solving. Her courses incorporate case studies, industry speakers, and hands-on projects to prepare students for leadership roles in marketing.

Education

  • Ph.D. in Marketing, Harvard Business School
  • MBA, Stanford Graduate School of Business
  • B.A. in Economics, Yale University

Research Interests

  • Brand strategy and positioning in competitive markets
  • Customer experience design and measurement
  • Digital transformation of marketing organizations
  • Luxury brand management and consumer psychology

Selected Publications

The Evolution of Brand Purpose: A Longitudinal Analysis

Journal of Marketing, 2024

Customer Experience Metrics That Matter

Harvard Business Review, 2023

Digital Transformation in Marketing: A Framework for Success

Journal of the Academy of Marketing Science, 2022

Discussion Forum

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Contact Information

Office

Marketing Building, Room 305

Office Hours

Monday & Wednesday: 2:00 PM - 4:00 PM

Courses

MKTG6110: Marketing Management

Fall 2025

MKTG8220: Advanced Brand Strategy

Spring 2026